Consumer electronics

Launch-driven peaks, tight stock control.

Plan around launches and short life-cycles — forecast the launch curve, control stock tightly, and clear tail end cleanly.

  • Seed a new generation's launch curve from the last one's demand shape.
  • Draw down the outgoing generation before it strands at end-of-life.
  • Clear terminal stock against a margin floor, on time.
Consumer electronics — planned with Tightly

What strong consumer planning delivers

41%

End-of-life write-down

+15 pts

Launch-buy accuracy vs a cold start

~0

Terminal stock left stranded

Directional benchmarks for consumer electronics planning, not a customer guarantee — audited results are in the story below.

Why consumer planning is hard

Consumer electronics is launch-driven and unforgiving. Demand front-loads at launch, life-cycles are short, and end-of-life stock loses value by the week — so the plan has to nail the launch curve and clear the tail before it's worth nothing.

1

Launches front-load demand

Most of the volume comes early. Buy to a flat curve and you stock out at launch or carry the model past its prime.

2

Value decays weekly

End-of-life inventory isn't just slow — it's depreciating. Clearing it late costs far more than clearing it on time.

3

Short windows, hard calls

By the time you know a model is fading, the clean markdown window is already closing.

Your agents

Meet your Markdown agent

Watches the life-cycle curve and proposes the markdown that clears end-of-life stock while protecting margin.

Meet the agents
Tightly agent
just now · within your limits
Live

Re-forecast ready — 3 categories have drifted from plan this week. Want me to stage the moves for your review?

Drifted vs plan · this weekΔ wmape
Tailored Trousers+9%8%
Woolly Layers−12%11%
Activewear+5%9%
Rebalance 240u DC → SFRe-baseline OTB Q3Hold buy on OCN-072
Stage movesReview firstLogged · audit ready
See it in the product

A look at the plan, tuned for consumer.

TightlyConsumer electronics·Lifecycle plan · Aurora X2 launch
EOL write-down
−41%
vs last launch
Launch-buy accuracy
+15 pts
vs cold launch
Sell-through at launch
88%
first 6 weeks
Weeks of cover
6.0
landed in band
Terminal stock stranded
~0
cleared before EOL
Product lifecycle curve · Aurora X2
demand index
pre-launchrampactivedrawdownEOLseeded from last genlaunch peakdrawdown · stop replenEOLAurora X2 · new genX1 · outgoingseed (last gen)● launch seeded from last gen · outgoing drawn down before it strands
Lifecycle · by generation
Aurora X2 · new gen
$499 · seeded from X1
ramp
Aurora X1 · outgoing
$429 · stop replen · wk6
drawdown
Aurora X1 · terminal
$349 · margin floor
clear
Aurora Case · accessory
$39 · elastic · steady
replen
Lifecycle outcome
−41%
end-of-life write-down — successor-seeded launch, timed drawdown
Launch seeded from the last generation — outgoing gen drawn down before it strandsLive plan · Wk 32
Questions consumer teams ask

The details that decide it.

The short version: yes, it fits your hierarchy, your stack and your calendar. Talk to us about your range.

How do you forecast a launch with no history?

A new generation inherits the demand shape of its predecessor, so the launch buy is grounded in a real curve instead of a cold guess.

How do you avoid being long at end-of-life?

The outgoing generation is drawn down on schedule — replenishment stops before EOL so terminal stock doesn't strand.

Do you handle accessories and attach?

Accessory lines replenish steadily underneath the lifecycle, with price-sensitivity flagged where a move drives velocity.

It shows up in the numbers.

We've tried several inventory tools and Tightly is hands down the best. It has changed how we plan to such an extent that we genuinely can't remember how we coped before.
D
Head of Operations
DTC apparel · mid-market
Working capital freed$1.2M
12 mo
+14 pts
Forecast accuracy
18%
Stock holdings
91%
Hero-size in-stock

Verified outcomes for a fast-growing DTC apparel brand planning on Tightly.

Across apparel, leaders sell 71% at full price against 57% — a 14-point gap won on size-level availability.

Tightly · State of Retail Inventory 2026

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.