Price to sell-through, protect margin.
Per-SKU price sensitivity, measured from your own price history — raise price where demand won't feel it, hold where it will.
Planning·Pricing · Price sensitivityLast sync · just nowPrice to how demand responds
Per-SKU price sensitivity, measured from your own price history — not a market-average curve.
Why price sensitivity is where margin hides.
Full-price sell-through gap between retail leaders and the field — won or lost on how precisely each SKU is priced.
Source: Directional industry benchmark
Share of the catalog Tightly classifies for price sensitivity from a retailer's own price history.
Source: Tightly · price-sensitivity engine
Fewer stockouts for brands planning on Tightly.
Source: Tightly platform data
What breaks before dynamic pricing runs to plan.
Planning·Pricing · Sensitivity readThree steps to a price demand won't feel.
Tightly · Pricing live· three stages from data to decisionLiveEvery price move, before & after
For each ±3% price change, Tightly reads daily velocity 14 days before and after — winsorized, promo- and stockout-filtered — so the response is real, not a market-average curve.
A sensitivity tier per SKU, from your data
Effects are pooled per direction and shrunk toward zero when evidence is thin, then tiered — Low / Moderate / High — with a confidence from how consistent the response is.
Raise where it won't be felt, hold where it will
Low-sensitivity SKUs take a price rise demand won't notice; high-sensitivity SKUs hold to protect volume. Every move is floored at margin and logged.
Price to how demand responds.
Per-SKU price sensitivity, measured from your own price history — raise price where demand won't feel it, hold where it will.
Planning·Pricing · Price sensitivityLive · from your price historyMeet your Pricing agent
Measures how each SKU responds to price from your own history, then proposes the moves that add margin without denting volume — every one floored at your margin.
Meet the agents3 SKUs are priced below where demand would hold — measured from your own price moves. Want me to stage the increases, each floored at margin?
“The automation, the forecasting and the supplier tools together make it an absolute no-brainer. We can plan cashmere the way we always wanted to and nobody on the team wants the old way back.”
Working capital freed
The pricing you set today, and the one Tightly delivers.
Pricing is one part of the connected plan.
Demand forecasting
Forecast at SKU × channel × week — the same data drives elasticity per SKU.
Markdown
Pricing and markdown share the elasticity model. Defend full-price first, mark down on policy.
In-season management
Capital quadrant flags which styles need a price defend, which need to clear.
How does Tightly measure price sensitivity?
It reads your own price-change history — every time a SKU's price moved about 3% or more — and compares daily sell-through velocity for the 14 days before and after, filtering out promos and stockouts. Those measured responses are pooled per SKU into a sensitivity tier.
What about a SKU that's never changed price?
It's marked Still Learning until there's enough clean price history to classify — Tightly won't invent a sensitivity it hasn't seen. As price moves accumulate, the tier and its confidence firm up.
How confident is a tier?
Every tier carries a confidence based on how many clean price moves fed it and how consistently demand responded. Thin or contradictory evidence is flagged, so you never act on a tier that hasn't earned it.
Does it ever price below margin?
No. Every move is floored at your margin per category and channel; a proposal never goes below the floor, and any override routes to approval with a reason and a name.
How is this different from markdown?
Pricing defends full price — raising or holding the ticket on measured sensitivity. Markdown is the clearing lever for terminal stock. Both read the same per-SKU price response.
Margin demand won't feel. Price to measured sensitivity, not gut.
There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.