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Glossary

Pricing & markdown

What is a promotion?

A temporary price cut or offer to lift demand.

Why it matters: Promotions move volume but can pull forward sales you'd have made anyway. Plan the uplift, not just the discount.

See it in the platformHow Tightly does demand forecasting

Related terms

base demand vs uplift

Base is the demand you'd get with no promotion; uplift is the extra a promotion or event drives.

a markdown

A permanent cut in selling price to clear stock that isn't moving fast enough.

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.

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