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Glossary

Demand & forecasting

What is base demand vs uplift?

Base is the demand you'd get with no promotion; uplift is the extra a promotion or event drives.

Why it matters: Separating them stops you reading a promo spike as a new normal and over-buying after it.

See it in the platformHow Tightly does demand forecasting

Related terms

a promotion

A temporary price cut or offer to lift demand.

demand sensing

Adjusting the near-term forecast from current signals (recent sales, web traffic, orders) rather than history alone.

Plan with confidence. One set of numbers, every team, every week.

There's nothing to rip out. Tightly runs on your existing ERP, EDI, e-commerce and POS. Give us 30 minutes and we'll show it on your own categories.

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